Practical example of a springboard story

In June of this year I (re)-introduced the Danish network for professionals in innovation, learning and knowledge sharing, VidenDanmark, the concept of business storytelling.  As a result, I was being asked to write a blog post about a particular way of storytelling: co-created storytelling initiated by Cognitive Edge. This weblog post is available in Danish by clicking here, but in order to make it understandable for also the non-Danish speakers I uploaded a English translation on my blog (which you can find here).

We are now 6 months further and the Danish knowledge managers were interested to include storytelling on the agenda of our meeting (these meetings are organised by VidenDanmark once in the two months). I kick-started the discussion about storytelling by showing a practical example which I took from the Dutch television. Additionally, I linked this example with the theory (how to make a springboard story written by Stephen Denning).  Below you can view the presentation together with the practical storytelling example. In total the movie takes around 5 minutes.

A practical example of storytelling from Richard Lalleman on Vimeo.

Narratives should be the springboard for knowledge sharing