Being innovative means that you have thought about an issue in an other way than somebody else. In order to get these different thoughts, it is important to promote diversity. However, we are using social networking platforms like Twitter and Facebook around the clock to share with networks of so-called friends your ideas. The more you are connected with people, the more you are re-using the thoughts of somebody else.
Bas Haring also spoke about this on TedXRotterdam:
All the thoughts that we have in the world now, are shared immediately. I see people twittering now. Sharing thoughts with other people. Who read their thoughts, and have their own. We continuously share all ideas. So there are hardly any islands anymore (the specialists). Our mind are getting more and more connected, which causes less diversity. Which means less ideas.
Yes, you should take the opportunity to use the ideas of others, because it is helpful and good for you. If two people share each one idea, then you each end up with two ideas; a growth of 100 % which is in market-economics a good argument to proceed with that type of work. However, it is also true that you sometimes should disconnect yourself and make your own ideas.
Knowledge should first be produced before it can be transferred and shared. So, my question is, in what kind of knowledge process should we focus on the connecting power of the latest technologies. Should we use these technologies to produce uniquely, innovative and diverse knowledge. No, as Bas Haring also said, you should produce knowledge alone, isolated from anything and disconnected from anyone. Use a weblog where you put down your ideas or if you have more money travel to an island. After that, you can ask for feedback when you think the time right. And yes, then you can use the latest technologies such as Twitter and Facebook.
So, don't include social networking in your organisation for the sake of it. You should know what it is and what it will give you. The same statement can be placed when talking about opening or closing to the outside world. Also in this discussion 'diversity' is seriously being threatened. And diversity is what we need when we want to become innovative; when we want to compete with global players; and when organisations want to attract the best people.
Thus, the new governance mechanisms for innovation should give people the possibility (1) to disconnect from others so that they can experiment with their own 'crazy' ideas and produce unique knowledge, and (2) connect inside and outside the organisation to transfer and share the unique knowledge