Reaching your target group

Last week I presented in front of attendances of the pre-IFLA conference for social sciences libraries. In this presentation I successfully applied storytelling. I started my three main topics with an introduction, a real-life story. Additionally to these stories in spoken words, I also included a short comic. Through this the presentation has been made visible to and memorized by the participators of the presentation.

Another great example of storytelling and applying conventional tools to transfer a rather complex message can be seen in the next movie.

CERN Rap from Will Barras on Vimeo.